At Empire Network Alliance, we have a credo: Create. Share. Succeed.
What does that mean?
You need to CREATE perceived value, so that you could SHARE (using Marketing Strategies) in order to create compounding SUCCESS.
Basically, you need to add value to people in order to write your own paycheck. Help people by offering solutions that solve their problems. They also need to perceive the value in what you have to offer as a person and with your solution.
It's all done by the way you communicate your information.
Here's 7 ways to Create Perceived Value which is brought to you by Eric Tsai from Design Damage.
1. Communicate Like How You Would Speak
If you want people to like and trust you, start by communicating like a normal person in a one on one plain English.
The key is to make your communication frictionless and easy to understand since everyone is not your customer so speak to people about what they want to talk about, in the way that they want to talk about it.
It’s not about being perfect but being authentic and on target to appeal to one market at a time.
2. Create Self-Contained Concept of Your Content
By making your content self-contained, you can reduce complexity while maximizing understandability especially when introducing a new product or a new idea.
This type of content should be modularized, to the point and does not take a lot of time to consume.
First introduce it by bringing the concept to the table then explain it in a practical way that conveys the outcome that your prospect want and finally connect the dots for them and wrap it up.
3. Look For Pain And Urgency
When people have unmet needs they become more idealistic about their situation.
Not only will they believe that they know what they need to solve the problem but will start to think in simple terms to get to their solution.
Focus on delivering simple action steps that would provide the result they want predictably and consistently with as little risk and hassle as possible.
Do you know what thoughts, emotions or pictures pop up in their head when they encounter that exact pain or problem?
Connect on high pain and urgency values will instantly grab their attention.
4. Translate What You Do With What They Value
Realize what motivates your customers is one of the most effective way to get them to take actions. You must be able to communicate the value of what they want and realize the meaning of their desire outcome and its direct impact to their lives.
Translate it in all 3 currencies they want: monetary value, time investment value and labor/workload value.
5. Use Powerful Reframes To Increase Understandability
Leverage psychologies, histories, insights and stories to frame your content into high perceived value formats. Involve their situation in multiple perspectives will dramatically increase the specificity of your communication.
It will also likely increase the memorability and appeal of your products by structuring and organizing them into alternative frameworks that eliminates misunderstanding. It’s saying the same thing in many different ways.
6. Provide The Why, What and How To’s
In order to do that you must be on top of your customer’s emotional drivers knowing what benefits they’re looking for and what value meanings to them.
Incorporate the why, the what and how into your stories.
Explain to your customer why they should pay attention to you right now then introduce what it is, the actual product or services they’re going to get, and finally how to get the result they want with what they get, the step by step recipe.
7. Minimize Risk, Maximize confidence
Getting customers to take the action to buy is about making everything “believable.” It is not simply about taking all the risk out but just enough that it doesn’t seem too good to be true.
It’s leading with the giving hand, earning trust over time and building reputation slowly via social proof.
Allowing your prospects to come to their own conclusion that leads to their own decision is a very powerful confident booster.
It’s both emotional and psychological commitment.
The take away: People want stories, techniques and someone that “gets them.” High perceived-value communication should include all those ideas. Then you roll them up in an easy to digest package full of incentives with the promise of great value.
Give your market what they want and you will be rewards with brand loyalty and market share.
At the end of the day it’s ok that you don’t speak to everyone, you only need to resonate with those that get you that you get them.
Effective marketing is not about manipulation, it’s about being human, it will multiply your sales.
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