You could know everything about your products:
- How great they are.
- How it outbest the competition.
- How much money people can save using your product.
- How much this product could do a difference to another person.
Now here's the kicker:
People buy because of how you make them feel.
Here's the 2 secrets:
#1. Ask questions and be interested.
People love to talk about themselves and what's going on around them.
There's a simple formula:
Family. Organization. Recreation. and your Message.
Family: Ask about their family, what their kids are up to, where are they at?
Organization: What's up with their work? How's everything? What's happening there?
Recreation: What do they do with their kids, outside work, what's fun for them?
Message: See Secret #2
#2. Share a Story.
Whether it's your own personal experience with the product or other people's experience. This will have more impact than anything else.
Stories are what kept humanity alive and kept growing for centuries and your prospect will entirely be enticed to hear a story than facts and figures. "Facts Tells. Stories Sells".
Bonus #1: Closing the sale.
If you've adapted your story based on the answers you've got, it's a good time to ask if they want to buy.
Bonus #2: Follow up.
If you didn't make the sale on the first run, they will say YES after 5 to 12 NO's. Make sure you've taken notes and continue to build your relationship with that person next time.
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